CAMP FLOG GNAW
Camp Flog Gnaw isn't just a festival, it's a reflection of the city that made it. This rebrand leans into the raw, unfiltered energy of LA street culture, turning every touchpoint into an extension of the city's own facade.
Polished festival marketing has no place here. Built around the tagline "Mess You Want To Join," the visual identity speaks the language of underground LA: graffiti-inspired design, neon and bright colours, and organic grungy typefaces that feel pulled straight off a wall on Fairfax. Every element is intentionally loud, lived-in, and unapologetically chaotic.
The result is a brand identity that feels less like corporate packaging and more like the streets themselves. Because Camp Flog Gnaw was never meant to be clean. It was meant to be felt.
